Tamara Lowe, the co-founder and executive vice president of Get Motivated Inc., a leading producer of the world's most extensive business seminars, presents a comprehensive system for igniting motivation in both yourself and others. Her approach is rooted in an eight-year research effort encompassing over 100,000 individuals. Identifying drive as the paramount factor for achieving success across all facets of life, the author delves into its origins, ultimately concluding that every person possesses a unique and innate motivational blueprint, akin to DNA. Moreover, she asserts that anyone can nurture and leverage this intrinsic potential within themselves, as well as among their children and colleagues.
