Rainmaking Conversations

"Rainmaking Conversations" by Mike Schultz and John Doerr introduces the RAIN Selling method, focusing on deliberate preparation for impactful sales dialogues. The book emphasizes the significance of RASP (Roadmap, Anchor, Speed, and Pacing) for success in RAIN conversations. Schultz and Doerr, co-presidents of RAIN Group, share strategies to become effective rainmakers, stressing the importance of the 10 Rainmaker Principles for lasting success.

"Rainmaking Conversations" by Mike Schultz and John Doerr introduces the RAIN Selling method, focusing on deliberate preparation for impactful sales dialogues. The book emphasizes the significance of RASP (Roadmap, Anchor, Speed, and Pacing) for success in RAIN conversations. Schultz and Doerr, co-presidents of RAIN Group, share strategies to become effective rainmakers, stressing the importance of the 10 Rainmaker Principles for lasting success.

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